Most of the people like reading print materials. According to a recent research report, people remember more when they read in print, especially those colorful and attractive pictures. So, if you want to attract some new customers by introducing your product, offer or announcement, go for the printed banners and signs. When it comes to providing essential information regarding a specific product or a group of products, business brochure is the right option.
In exhibitions and trade shows, various companies present their brochure to the visitors for identifying the brand, product and message. It can be called as the first impression on a customer.
This material is a brilliant option for initial client meeting and networking. In comparison to other printed materials used in promotional activities of a company, brochure needs a different approach while designing and printing.
The brochure provides an in-depth view of products & services and creates a chance of being read by the target audience. So, it should not be as disposable as a leaflet. If you want to get an attractive design, contact an online printing company that provides material, design and printing services.
So, what should a business brochure include? Let’s have a look.
Image placement seems easy, but it’s a key aspect of your marketing communication material. Image is not only about your company logo, or company color theme, it’s all about your core principles and style. So, color and image placement appears more valuable to a brochure.
Color plays on human sub-conscious mind along with pre-conceived messages of what the brain assumes. So, you should choose a color, that will define your brand and will be easy for the customers to remember.
Include the message and USP:
A brochure is a material that clearly passes messages about your company, business and products. Select a single focus and stick to the message. No matter, you are new to the market or, an established one, you should add your company’s unique selling point in the brochure.
Maintain a flow and create interest:
While planning for the brochure, give it a clear sequence starting from the basics to all important messages. Similarly, you should plan for the front page and inner pages in such way that people will want to read on.
Place your mission statement and story:
The mission statement is worth including, because people will have a clear idea about your company’s intent and values. At the same time, you can add a little bit information on your background and all that challenges faced.