Month: February 2016

How to Choose the Best Direct Marketing List Broker

Whether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.

The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.

You may want to find a list of consumers or businesses who have purchased products or services similar to yours, or who fall into the demographic profile or income range you are trying to reach.

With thousands of direct marketing lists to choose from, it’s hard to know where to start. Evaluating list suppliers and finding the right direct marketing lists for your particular campaign can be over whelming.

A direct marketing list broker represents all available lists in the direct marketing industry. they will help you find the best list by understanding your target market. The brokers serve as your guide, providing list recommendations for your marketing efforts.

If possible, look for a list broker who has experience working with clients who target the same type of customer you’re trying to reach. If you are trying to fund raise look for a broker with experience with working with non-profit organisations, or if you are looking for to market to other businesses, look for a brokers with B2B experience.

Is the list broker accessible: Do they call you back? Do they answer your emails in a timely fashion? Do you feel they are trying to build a relationship for future business endeavors? Good brokers realize that relationship building offers other opportunities down the road.

You should ask how the data is compiled and how often it is updated. Ask to see a sample of the data. Before buying the list you should make sure how it looks like, what information is included.

Be aware that good data comes with a cost. Give your budget for the campaign up front so the broker will know if he can accommodate you and your needs.

Also, ask the broker about their customer service and satisfaction policies. A good list broker will stand behind their services, should you get anything other than the list that you ordered, the broker should do whatever it takes to replace it immediately or provide a full or partial refund.

You can search for reviews of the list broker, the internet has no shortage of places to post reviews of customer service. Don’t be afraid to ask for previous customer’s testimonies.

Choosing someone you can trust to do their job well will save you time and money in the long run.

How Custom Post Card Printing Can Grow Your Business

Will the postcard marketing work?

This is quite an inevitable question in this digital era.

With postal and printing rates soaring, you may wonder if it is worth to invest and focus on.

Well… custom postcard printing adds a personal touch and takes a different line to connect with your customers.

With a reliable source of mailing addresses, direct mail marketing can help you connect with people who are really interested in your business, products, and services.

Are you wondering how?

Well… then read on. In this article, we are going to tell you how custom postcard printing can help you connect with your customers and grow your business.

Higher Visibility

Advertising through direct mail (envelopes) poses some unusual problems such as the receiver may not open the envelope and throw it in the dustbin.

But, when you send a postcard, the receiver may just flip the card out of reflex out of curiosity to see the contents. It means the receiver also glances through the message printed on.

Makes Direct Contact with the Customers

Customers’ value personalized communication. Postcards helps you reach audience directly and give them a direct line of sight to see the products and services you are offering.

With postcards, there is no wastage of recipient’s time. It takes a few moments and all critical info on the postcard is available right in front of eyes and easy to digest.

Attracts Attention Better

The visual element is important in direct mail marketing and especially for postcards. The design of the postcard plays an important role in attracting attention and passing the message to the prospective customer in a fast and simple manner.

However, make sure the appearance of the postcard is attractive enough to generate interest and cause the person to read the information given on postcard. The size and design of the postcard should not be small as there is a risk of message getting lost.

The postcard should be a bit larger in size to make it stand out.


When you use envelopes in direct mail marketing, you also have to bear the cost of envelopes.

But, in postcards marketing, there are no such costs involved. The costs are only related to the postcard itself, the design and the postage. That’s it.

And even you combine these costs; you will find the total cost is still much lower than other forms of direct mail marketing.

Why Does My Advertising Not Seem to Work Lessons for Small Businesses

Why Does My Advertising Not Seem to Work Lessons for Small BusinessesAdvertising your small business is an important part of any growth strategy. But many business owners become disillusioned with its effectiveness, and question the investment when there are so many other more immediate expenses.

But often this is not an issue with advertising per se, but how it is implemented. The classic problems are:

1. Stopping too soon. People are exposed to so many advertising messages that you need to make sure they see it many times over for it to stick in their mind. This is just human nature – the more familiar we are with something the more we remember it. The rule of thumb is that you should run a campaign for a minimum of 3 to 6 months.

2. Weak creative. You have a couple of seconds, if you are lucky, to catch the eye. Your adverts need to bold, simple, and direct. Classic mistakes, and the lessons that can be learned, are:

– trying to put in too much information: stick to the core message

– fussy typefaces: keep simple sans serif fonts where possible

– bland colours: be vibrant

– no hierarchy of messages: lots of things of similar sizes so the eye doesn’t know where to focus first

3. Poor message. Be clear on what you want to say because readers or listeners will not waste their time trying to unravel your message. Short, sharp and to the point is a good rule of thumb.

4. Bad targeting. This is a classic problem with print and radio, where you are sold circulation numbers or listener figures, but you have no idea who these people are. You could be spending a lot of money advertising to people who have nearly no chance of being your customers. Don’t just get swayed by numbers, it’s the quality of the audience that matters more.

5. Wrong time. Your busy day is a Saturday, but your print advert in a weekly newspaper goes out on a Tuesday. What are the chances you will still be remembered on Saturday? There are many mediums that are inflexible, and do not match your business pattern. The goal is to try communicate as closely to the time of purchase as possible.

What to Include in Your Business Brochure

Most of the people like reading print materials. According to a recent research report, people remember more when they read in print, especially those colorful and attractive pictures. So, if you want to attract some new customers by introducing your product, offer or announcement, go for the printed banners and signs. When it comes to providing essential information regarding a specific product or a group of products, business brochure is the right option.

In exhibitions and trade shows, various companies present their brochure to the visitors for identifying the brand, product and message. It can be called as the first impression on a customer.

Business brochures:

This material is a brilliant option for initial client meeting and networking. In comparison to other printed materials used in promotional activities of a company, brochure needs a different approach while designing and printing.

The brochure provides an in-depth view of products & services and creates a chance of being read by the target audience. So, it should not be as disposable as a leaflet. If you want to get an attractive design, contact an online printing company that provides material, design and printing services.

So, what should a business brochure include? Let’s have a look.

Image alignment:

Image placement seems easy, but it’s a key aspect of your marketing communication material. Image is not only about your company logo, or company color theme, it’s all about your core principles and style. So, color and image placement appears more valuable to a brochure.

Color plays on human sub-conscious mind along with pre-conceived messages of what the brain assumes. So, you should choose a color, that will define your brand and will be easy for the customers to remember.

Include the message and USP:

A brochure is a material that clearly passes messages about your company, business and products. Select a single focus and stick to the message. No matter, you are new to the market or, an established one, you should add your company’s unique selling point in the brochure.

Maintain a flow and create interest:

While planning for the brochure, give it a clear sequence starting from the basics to all important messages. Similarly, you should plan for the front page and inner pages in such way that people will want to read on.

Place your mission statement and story:

The mission statement is worth including, because people will have a clear idea about your company’s intent and values. At the same time, you can add a little bit information on your background and all that challenges faced.